Corporate video production for ‘C’ level management
Corporate video production Melbourne
It is said that ‘nature abhors a vacuum.’ The same can be said for communications in the digital age. In the absence of information about your organisation, your products & services and your offers, others will fill the void. Whether it is competitors, special interest groups, the media or even your own people, you are in a battle with the world at large to maintain control of your message. One of the most successful, memorable and emotive mediums that you can use to maintain your message is video. Investor relations, public relations, lobbying for government, public and special interests groups and even pre-IPO communications are better communicated and more likely to be shared through video than any other medium.
In an era of 24-hour news cycles and social media it is more important than ever before to manage investor relations. Investor videos enable a company to tell a richer story while promoting a spirit of transparency that today’s investors require. Videos are being used in everything from investor days to research conferences, investor relations websites and as go-to links from e-mails. Videos are also being used in funding strategies for everything from start-ups right through to IPOs and beyond. Video also provides an opportunity to create messages about an organisation's rich history and vision for the future, in a manner that is more emotive and memorable than can be achieved through any other medium.
‘C’ level managers are now often required to manage communications across multiple geographies and languages. Video is the ideal medium to achieve this goal. Video is being used by enterprises that want to bridge the geographical and language barriers created by remote workers, outsourcing and globalisation of operations. Enterprises are using video on their intranets for everything from interviews with staff & management, to product & service updates and housekeeping. Videos are also being used to record events and launches and make them available to the organisation at large via intranets.
Sales and marketing
Is there anywhere that video is not used nowadays in sales and marketing? 81% of senior marketing executives now use online video content in their marketing programs. Online video production will account for more than a third of all online advertising spending within the next five years. Video is where your customers spend their time, it's easily and frequently shared, and it's easily searchable. Recent research indicates that customers who viewed video were almost twice as likely to purchase than viewers who did not. Online video now accounts for 50% of all mobile traffic. Video is now a must for any sales and marketing strategy.