High definition (HD) video editing

Film production

Anyone who has attended exhibitions, trade shows, seminars, events and launches over the past 2 years can speak of the proliferation of high definition video. The same people can also talk of the disasters where people have tried to use poor quality video and failed in their goals.

The reality is that we live in an age of high definition and ‘good enough’ is simply not good enough. ‘Good enough’ creates the implicit message that you and your organisation have poor attention to detail. ‘Good enough’ demonstrates that you don’t respect your target audience. If you’re serious about what you do, ‘good enough’ won’t cut it.

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Why should I be shooting and editing in high definition?

Even if you only anticipate using your video on small screens you should still be shooting and editing in high definition. The reason being that it is simple to down-res or compress a high definition video, but it’s almost impossible to make a poor quality video high definition. When you show a low or standard definition video on a high definition device, the colour will be poor and the graphics and image quality pixelated or soft. It’s more practical and economical to shoot and edit in high definition video from the outset.


Is high definition that common?

Look down at your smart phone. If you bought it in the last 2 years, chances are it shoots and displays video in high definition. Almost any new video recording device and playback device works in high definition.


What’s the downside of high definition video?

The downside of high definition video is that there is nowhere to hide. With high definition video any mistakes you made in lighting, shooting or sound recording are blatantly obvious. It takes the guidance of a professional team of editors, like Promoscape, to avoid these mistakes.


How can Promoscape help me with my high definition video?

We start by helping you to understand the common mistakes people make when producing video (high definition or not) and help you to storyboard your final video production. We also review existing video content you may have and advise you on its usability and what can be done to improve colour, definition and sound quality. Once you have finished your shoot, we then work with you to edit down your video, grade individual shots (to create a more cohesive look), add professional editing techniques (e.g. fades, dissolves and other transitions) and create the voice overs and soundtracks (if needed).