Web video production
Many people believe that video for the web doesn’t require as high production standards as video for broadcasting. Nothing could be further from the truth. Current broadband options are creating high demand for high definition video. With high definition video available on most video hosting sites and websites, high production standards have never been more important.
PC’s, laptops and smart phones
Most brands of PC’s, laptops and smartphones now have high definition screens that show video in incredible detail. Their colour range and sound quality continues to improve with every new generation. With more and more video viewed on the move, viewers that may have accepted amateur quality video only a few years ago now expect more.
More and more web video is viewed on smart TVs with screens over a metre wide. With either direct Internet access or mirroring through tablets and smart phones, smart TVs are screening increasing amounts of web video. If you are not producing professional quality video for the web, then you're underselling yourself.
How can Promoscape help me with web video?
There is a computer term that was first used in the mid ’60’s - garbage in, garbage out. The term referred to the fact that the quality of the output is determined by the quality of the input. The same is true of video production. A lack of forward planning & understanding of what is needed in the final edit will compromise a video production from the outset. Promoscape are primarily video editors but they can also guide you through the video production process and help you avoid common pitfalls.
Promoscape can help you storyboard your video production and make sure that you shoot what you need. They can also advise you on the technical requirements of the video to make sure that you are producing the best video within your budgetary constraints.
At the end of the process, Promoscape can colour grade shots so they fit together and look amazing, edit the footage so that it has the right feel and pace and make sense of what would otherwise be a series of random shots. During the process, Promoscape can fix the sound bed, add a narrator (if necessary) and add a soundtrack. Most importantly of all, Promoscape can take your video and turn it into a story that conveys exactly the right messages.
Video on Demand (VOD)
Promoscape can host and serve your video content on our own Ooyala VOD platform. From one off CEO presentations to whole TV Series as we do for the Motorsport show, The Pits